An Informed Agent is Critical – Make sure you have an agent who is totally informed. They must constantly monitor the multiple listing service (MLS), know what properties are going on the market and know the comps in your neighborhood. In today’s world, it’s imperative to hire an agent who embraces technology – a tech-savvy agent will utilize a variety of tools to get your house sold.
Price Point is Paramount – When getting ready to put a home on the market, determining the right listing price is the number one most important element in the home selling process. After you have carefully chosen an agent, the trust you have established will come into play immediately. Have those tough discussions with your agent about where to price your home. Make certain you understand how the agent has arrived at the price, including how previous sales and current homes on the market make an impact.
Don’t Over-Upgrade – Quick fixes before selling always pay off. Mammoth makeovers, not so much. You probably won’t get your money back if you do a huge improvement project before you put your house on the market. Instead, do updates that will pay off and get you top dollar. A fresh coat of paint on the walls goes a long way. Clean the curtains or purchase some inexpensive new ones. Replace door handles, cabinet hardware, make sure closet doors are on track, fix leaky faucets and clean the grout.
Leave a Great First Impression – Everyone talks about curb appeal, but a first impression is truly lasting. Remember, your agent is your trusted advisor, and they will know the necessary updates/upkeep you should make to get the home ready for showings. The front door is also important yet it’s often overlooked. This is the area where a buyer will first step up to a home – and likely wait for a moment providing time to look around. The cobwebs that sit above your front door…you’ll definitely want to get rid of those.
Hit the Right Note with All Five Senses – When a buyer comes to look at a home they want the full experience. To help a home stand out, your agent may ask you to focus on appealing to all five senses. Small and inexpensive upgrades to the home such as getting the walls painted, de-cluttering. making minor improvements and outdoor landscape. In terms of “touch,” remember that buyers aren’t just going to look – they’ll be turning on your faucets and opening closets, so make sure closets are clean and organized. When it comes to making a home smell good, many agents prefer the smell of baked goods rather than fresh flowers or air fresheners which can be overwhelming. All of this is being done to allow the buyer to properly visualize living in the home.
Take the Home out of Your House – One of the most important things to do when selling your house is to de-personalize it. The more personal stuff in your house, the less potential for buyers to imagine themselves living there. This includes family photos, memorabilia collections and personal keepsakes.
Everything is in the Visual – Don’t underestimate the power of visuals in marketing your home. The National Association of Realtors found that more than 90 percent of home buyers begin their search online. Your agent will want you to have the home ready for professional pictures and/or a virtual tour of the property, so it can be posted on websites and across various social media platforms.